What we do...

Automotive Business Challenges passion is to ensure that your marketing strategies and tactics will maximise the sales and profit potential of your product.

This can range from defining the strategic positioning for a new (or existing) product up to the full turn-key responsibility for Pre-Launch Planning, Launch-Event implementation and Post-Launch follow-up for any van, truck or passenger service vehicle.

We know what works in this industry and, more importantly, we know that we can define effective marketing strategies that can be less costly for you and more beneficial for you and your customers.

Our Senior Consultant’s skills and responsibilities fall into three main areas.

Area of responsibility 1

	Definition of the challenge
	Time frame for resolution
	Market study and evolution
	Identification  of sub-sectoral dynamics

Area of responsibility 2

	Mission definition
	Duty cycle definition
	Application engineering recommendations
	Identification of key operators, converters and
	users

Area of responsibility 3

	Definition of product requirements
	Impact of vehicle legislation
	Impact of driver legislation
	Dealer salesmen training