Our people...The team of people within Automotive Business Challenges and its associates have unprecedented experience with some of Europe’s largest commercial vehicle and car manufacturers. We know what works in this industry and, more importantly, we know that we can define effective marketing strategies that can be less costly for you and more beneficial for you and your customers.
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They have all held a variety of senior positions including Product Planning, Special Vehicle Operations and Global Marketing. Detailed responsibilities have included dealer salesman training, dealer management training, distance learning programmes, advertising, brand building, sales promotion, dealer incentive programmes, dealer assessment programmes, product pricing, whole life costing, sales financing and so on.
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